You've just got a new design project.
The briefing is something like "We need a landing page; Here's a reference. from a page of a company in a completely different market
The client wants results but has no clue about the page's content strategy.
You need to reorganize the briefing. and help the client answer the right questions
With the LPB, you don't need to guess (or accept) an incomplete briefing.
You streamline the process, helping the client discover the strategy. so that you can create a design capable of executing it!